Learn how the Hoppers Crossing Football Club changed its culture and became a powerhouse club.

This book has been written to give Club Administrators, Coaches and Players a handy reference guide as to how to structure their club and teams so that they give themselves the best opportunity to succeed.

The majority of teams in most sports fail to recognise the importance of club, team and player psychology.

They do this to their peril. Just take a look at the AFL and you see that St Kilda has won only one VFL/AFL Premiership. It's now over forty years since the Western Bulldogs and Geelong have won a Premiership.

For Sydney, 2005 was a premiership year yet their previous premiership was 73 years ago.

Why is it that some clubs have lousy premiership histories and others like the Brisbane Lions and the West Coast Eagles have decidedly better histories in recent times.

Bruce Reid's Guide to Football's Holy Grail answers these and other questions.